Improving the passenger experience
The aim of this group is to research the design of more usable, sustainable and inclusive transport systems:
- by applying inclusive design approaches to the design of digital transport services;
- by using population data to inform design decisions for transport systems;
- by modelling driver and passenger capabilities and behaviour to optimise the design of interfaces;
- by investigating the challenge of changing demands on driver attention and situational awareness.
The group has been working as part of an EU funded consortium with partners from academia, industry and local authorities in the DIGNITY project. The group has a long-standing collaborative approach to working with the transport industry and is in active discussions on projects with Hitachi Rail, Jaguar Land Rover, Ford Motor Company, and East West Rail.
Group Members
Professor P John Clarkson (Group Leader)
Mike Bradley (Assistant Research Professor and PhD student researching interaction design)
Dr Joy Goodman-Deane (Assistant Research Professor focusing on design tools)
Dr Muhammad Hussain (Research Associate researching measurable better experiences)
Dr Lee Skrypchuk (Visiting Business Fellow)
