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Engineering Design Centre

Mike Bradley


Mike Bradley

Mike Bradley

Senior Research Associate

Research groups: Automotive Design Group, Healthcare Design Group, Inclusive Design Group
Telephone: +44 1223 339906

Photo of Mike Bradley


  • BEng (Mechanical Engineering), University of Birmingham, 1989
  • MSc (Ergonomics), Loughborough University, 1992
  • PG Cert HE, Middlesex University, 2007

Mike Bradley is a senior research associate in the Inclusive Design group within the Engineering Design Centre. He is interested in interaction design for the most difficult to accommodate users - which tend to be those who have little or no digital experience and/or those who are reluctant to learning new interactions. In many cases designing for older users with little technology prior experience tend to be good proxies for these. He believes that good interaction design caters for those who struggle with digital interactions, as well as early technology adopters. He also carries out consultancy projects in the areas of medical device assessment, auditing products and services for inclusion, and Human Factors/Ergonomics projects.

He is currently working on a JLR/EPSRC funded project looking at the human factors of drivers taking over control from autonomous driving and on an RSSB funded project exploring how to make digital navigation of railway journeys more inclusive.

He has worked on a Healthcare Technology Cooperative and Academic network, facilitating medical technology innovations; with the Royal College of Art and Jaguar Land Rover on future inclusive automotive HMI's, and also helped develop an evidence based report for the benefits of inclusive design for government with the Independent Living Centre (ILC) and the Institution of Engineering and Technology (IET). 

He was Co-Investigator on the EPSRC Sandpit funded project Building Relationships with the Invisible in the Digital (Global) Economy (BRIDGE), in conjunction with Product Design and Engineering Department at Middlesex University, Business School at Edinburgh University, and Institute of Transport Studies at Leeds University. Within this project his team examined the barriers to use for older novice users of handheld touchscreen devices.

Prior to that he was Principal Investigator on EPSRC SPARC funded 'Investigating Advanced Technologies Needs for Older Drivers' project, which looked at how interaction design/HMI could affect Advanced Driver Assistance Systems for helping older drivers.

In his original career, he was Head of Human Factors and Ergonomics for Ford of Europe and led a small team of Human Factors specialists carrying out research, consultancy and Ergonomics attribute management for all vehicles developed by Ford in the UK and Germany. He led a project to investigate the needs of older drivers which became known for the Third Age suit, and led the ergonomics attribute on the original Ford Focus. He received an award from the UK's Automobile Association for application of research for the work carried out applying Third Age project results on the original Ford Focus.

Selected Publications

  • Politis I, Langdon P, Adebayo D, Bradley M, Clarkson PJ, Skrypchuk L, Mouzakitis A, Eriksson A, Brown JWH, Revell K, Stanton N. (2018) An evaluation of inclusive dialogue-based interfaces for the takeover of control in autonomous cars. Scopus International Conference on Intelligent User Interfaces, Proceedings IUI. 601-606.

  • Goodman-Deane, J., Waller, S., Bradley, M., Clarkson P. J. (2018). Optimising product images. In: The Human Connection II. Chartered Institute of Ergonomics and Human Factors, pp. 6-7.

  • Revell K., Langdon P., Bradley M., Politis I., Brown J., Stanton N. (2018) User Centered Ecological Interface Design (UCEID): A Novel Method Applied to the Problem of Safe and User-Friendly Interaction Between Drivers and Autonomous Vehicles. In: Karwowski W., Ahram T. (eds) Intelligent Human Systems Integration. IHSI 2018. Advances in Intelligent Systems and Computing, vol 722. Springer, Cham

  • Politis I., Langdon P., Bradley M., Skrypchuk L., Mouzakitis A., Clarkson P.J. (2018) Designing Autonomy in Cars: A Survey and Two Focus Groups on Driving Habits of an Inclusive User Group, and Group Attitudes Towards Autonomous Cars. In: Di Bucchianico G., Kercher P. (eds) Advances in Design for Inclusion. AHFE 2017. Advances in Intelligent Systems and Computing, vol 587. Springer, Cham

  • Goodman-Deane, J., Waller, S., Demin, D., González-de-Heredia A, Bradley M., Clarkson P.J. (2018). Evaluating inclusivity using quantitative personas. Proceedings of DRS 2018: Design Research Society Conference 2018, volume 5, pp. 1828-1840. Available from the DRS Proceedings website (Best paper award)

  • Langdon P., Politis I., Bradley M., Skrypchuk L., Mouzakitis A., Clarkson P. J. (2018) Obtaining Design Requirements from the Public Understanding of Driverless Technology. In: Stanton N. (eds) Advances in Human Aspects of Transportation. AHFE 2017. Advances in Intelligent Systems and Computing, vol 597. Springer, Cham

  • Bradley M., Kristensson P.O., Langdon P., John Clarkson P. (2018) Interaction Patterns: The Key to Unlocking Digital Exclusion Assessment?. In: Stanton N. (eds) Advances in Human Aspects of Transportation. AHFE 2018. Advances in Intelligent Systems and Computing, vol 786. Springer, Cham

  • Revell K., Langdon P., Bradley M., Politis I., Brown J., Thompson S, Skrypchuk L, Mouzakitis A, Stanton N. (2018) UCEID - The Best of Both Worlds: Combining Ecological Interface Design with User Centered Design in a Novel HF Method Applied to Automated Driving. In: Stanton N. (eds) Advances in Human Aspects of Transportation. AHFE 2018. Advances in Intelligent Systems and Computing, vol 786. Springer, Cham

  • Goodman-Deane J., Waller S.D., Bradley M., Clarkson P.J., Bradley O. (2018) Using Inclusive Design to Drive Usability Improvements Through to Implementation. In: Langdon P., Lazar J., Heylighen A., Dong H. (eds) Breaking Down Barriers. CWUAAT 2018. Springer, Cham

  • Bradley M., Hosking I.M., Langdon P.M., Clarkson P.J. (2017) Exploring Summative Depictions of Older User Experiences Learning and Adopting New Technologies. In: Antona M., Stephanidis C. (eds) Universal Access in Human–Computer Interaction. Design and Development Approaches and Methods. UAHCI 2017. Lecture Notes in Computer Science, vol 10277. Springer, ChamGOODMAN-DEANE, J., BRADLEY, M., and CLARKSON, P.J. (2017). Supporting an ageing population. Institution of Engineering and Technology (IET). Available from the IET website.

  • POLITIS, I., LANGDON P., BRADLEY M., STANTON N., SKRYPCHUK L., MOUZAKITIS A. and CLARKSON J. (2017): Designing Autonomy in Vehicles: A Survey and Two Focus Groups Highlighting Driving Habits of an Inclusive User Group, and Group Attitudes Towards Autonomous Cars, In Applied Human Factors and Ergonomics Conference, AHFE 2017. Springer. In Press.

  • GOODMAN-DEANE, J., WALLER, S., BRADLEY, M., YOXALL, A., WIGGINS, D. and CLARKSON, P.J. (2016). Designing inclusive packaging. Chapter 6 in Burgess, P. (ed). Integrating the packaging and food and drink experience: A route map to consumer satisfaction

  • KUNUR, M., LANGDON, P. M., BRADLEY M. D., BICHARD, J-A., GLAZER, E., DORAN, F., CLARKSON, P. J. and LOEILLET, J. J. (2016) Reducing Exclusion in Future Cars Using Personas with Visual Narratives and Design Anthropology. CWUAAT 2016

  • BRADLEY, M., LANGDON, P. and CLARKSON, P.J., (2016). An Inclusive Design perspective on Automotive HMI trends. HCI International 2016

  • GLAZER, E., BICHARD, J-A., LANGDON, P. M., BRADLEY, M. D., KUNUR, M., LOELLIET, J. J. and WOOLDRIDGE, E. (2015) A vehicle for design futures: exploring the experience of driving in the present to inform an inclusive future, KADK The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation: Conference Papers and Posters: Design Anthropological Futures.

  • HOSKING, I., CORNISH, K., BRADLEY, M., CLARKSON, P.J., (2015) Empathic engineering: helping deliver dignity through design, Journal of Medical Engineering & Technology. 39, 388–394

  • BRADLEY, M., LANGDON, P. and CLARKSON, P.J., (2015) Assessing the Inclusivity of Digital Interfaces – A Proposed Method. In: Access (2015) Volume: 9175, Issue: Universal Access in Human-Computer Interaction. Users Diversity, Publisher: Springer-Verlag, Berlin, Germany, Pages: 25-33.

  • WALLER, S., BRADLEY, M., HOSKING, I. and CLARKSON, P.J., (2013) Making the case for inclusive design, Applied Ergonomics

  • BARNARD, Y., BRADLEY, M., HODGSON, F., and LLOYD A. (2013) Learning to use new technologies by older adults: perceived difficulties, experimentation behaviour and usability. In: Computers in Human Behavior, Volume 29, Issue 4, Pages 1715-1724.

  • WALLER, S., BRADLEY, M., LANGDON, P. and CLARKSON, P.J., (2013) Visualising the number of people who cannot perform tasks related to product interactions. In: Universal Access in the Information Society

  • HORBERRY, T. and BRADLEY, M. (2013) Safe design of mobile construction and mining equipment: an operator centred investigation. Institute of Ergonomics & Human Factors Annual Conference 2013, Cambridge, UK.

  • BRADLEY, M., GOODMAN-DEANE, J., WALLER, S., TENNETI, R., LANGDON P. and CLARKSON, J. (2013) Age, Technology Prior Experience and Ease of Use: Who's Doing What? Institute of Ergonomics & Human Factors Annual Conference 2013, Cambridge, UK.

  • BRADLEY, M.D., WALLER, S.D., GOODMAN-DEANE, J., HOSKING, I., TENNETI, R., LANGDON, P.M. and CLARKSON, P.J., (2012) A population perspective on mobile phone related tasks Designing Inclusive Systems: Designing Inclusion for Real-World Applications, Springer London

  • HAM, D. H., HEO, J., FOSSICK, P., WONG, W., PARK, S., SONG, C., and BRADLEY, M. (2008) Framework and Models of Usability Factors of Mobile Phones. In: Lumsden, J. (Ed.) Handbook of Research on User Interface Design and Evaluation for Mobile Technology, Information Science Reference, Hershey, PA., USA, pp. 877-896.