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Engineering Design Centre

Dr Joy Goodman-Deane (nee Goodman)


Dr Joy Goodman-Deane (nee Goodman)

Dr Joy Goodman-Deane (nee Goodman)

Senior Research Associate

Research group: Inclusive Design Group
Telephone: +44 1223 748562

Photo of Dr Joy Goodman-Deane (nee Goodman)


  • B.A.(Hons), Mathematics and Computation, Oxford University, 1996
  • PhD, Computing Science, Glasgow University, 2002

Joy Goodman-Deane is a Senior Research Associate in the Inclusive Design group, where she has worked since 2004. Her research looks at how to enable companies to design more inclusive products, i.e. products that are suitable for a wider range of people, including those who are older or have disabilities. Her interests focus on understanding the impact of disability and capability loss on the use of products and service, and on developing tools and methods to help support designers in conducting inclusive design. She is particularly interested in using survey data about people's capabilities and characteristics to support inclusive design.

Joy is currently working on various pieces of work, including the DIGNITY project. The goal of this project is to foster a sustainable, integrated and user-friendly digital travel eco-system that improves accessibility and social inclusion, along with the travel experience and daily life of all citizens. Joy's work involves helping project partners to understand population diversity and developing a methodology for putting inclusive design into practice in the context of public transport. In particular, she is currently overseeing surveys in five different European countries on user factors that impact digitai exclusion.

Other recent work has included developing and mainintaing the Inclusive Design Toolkit and helping to develop tools for inclusive design such as SEE-IT and the Exclusion Calculator, which can be found on the toolkit. She has also helped to design and analyse surveys for gathering capability data on the UK population that is well suited for use in design. Previous work has included an examination of the impact of the use of communications technologies on well-being, and the development of the SSA Toolkit, an online toolkit to help healthcare practitioners to examine the risks in healthcare systems before they occur. Joy previously worked as a Research Associate for the Computing Science department at Glasgow University on the Utopia project, investigating the design of computer-based technology for older people.

Selected Publications


  • GOODMAN-DEANE, J., BRADLEY, M., CLARKSON, P.J. (2021). Relating age, digital inteface competence and exclusion. Gerontechnology 20(2).View open access paper on Gerontechnology website
  • GOODMAN-DEANE, J., BRADLEY, M., WALLER, S., CLARKSON, P.J. (2021). Developing personas to help designers to understand digital exclusion. In: International Conference on Engineering Design (ICED) 2021. Gothenburg, Sweden, Aug 2021.
  • GOODMAN-DEANE, J., BRADLEY, M., WALLER, S., CLARKSON, P.J. (2020).  Quantifying exclusion for digital products and interfaces. In: CWUAAT 2020. Cambridge, UK.
  • GOODMAN-DEANE, J., WALLER, S., DEMIN, D., GONZÁLEZ-DE-HEREDIA, A., BRADLEY, M. and CLARKSON, P.J. (2018). Evaluating inclusivity using quantitative personas. Proceedings of DRS 2018: Design Research Society Conference 2018, volume 5, pp. 1828-1840. Available from the DRS Proceedings website (Best paper award)
  • GOODMAN-DEANE, J., WALLER, S., BRADLEY, M., BRADLEY, O. and CLARKSON, P.J. (2018). Using inclusive design to drive user experience improvements through to implementation. In: Langdon et al (eds). Breaking down barriers: Usability, Accessibiliy and Inclusive Design. Springer (CWUAAT 2018), pp. 65-76.
  • GOODMAN-DEANE, J. , BRADLEY, M.  and CLARKSON, P.J. (2017). Supporting an ageing population. Institution of Engineering and Technology (IET). Available from the IET website.
  • WARD, J., CLARKSON, P.J. and GOODMAN-DEANE, J. (2017). SSA Toolkit. Online toolkit available at
  • GOODMAN-DEANE, J., WALLER, S., BRADLEY, M., YOXALL, A., WIGGINS, D. and CLARKSON, P.J. (2016). Designing inclusive packaging. Chapter 6 in Burgess, P. (ed). Integrating the packaging and food and drink experience: A route map to consumer satisfaction
  • GOODMAN-DEANE, J., WALLER, S., LATHAM, K., PRICE, H., TENNETI, R. AND CLARKSON, P.J. (2016). Differences in vision performance in different scenarios and implications for design. Applied Ergonomics 55, July 2016, pp. 149-155. Available open access from the journal's website .
  • GOODMAN-DEANE, J., MIECZAKOWSKI, A., JOHNSON, D., GOLDHABER, T AND CLARKSON, P.J. (2016).  The impact of communication technologies on life and relationship satisfaction. Computers in Human Behaviour 57, pp 219-229.
  • CORNISH, K. GOODMAN-DEANE, J., RUGGERI, K. AND CLARKSON, P.J. (2015). Visual Accessibility in Graphic Design: a client-designer communication failure. Design Studies 40, Sep 2015, pp. 176-195. Available from the journal's website.
  • GOODMAN-DEANE, J., MIECZAKOWSKI, A., PATMORE, J. AND CLARKSON, P.J. (2015). Effective teleconferencing: An international investigation of the factors influencing the effectiveness of distributed meetings. International Journal of Business Research and Development (IJBRD) 4(4). Available open access from the journal's website.
  • GOODMAN-DEANE, J., WARD, J., HOSKING, I. and CLARKSON, P.J. (2014). A comparison of methods currently used in inclusive design. Applied Ergonomics.
  • TENNETI, R., GOODMAN-DEANE, J., LANGDON, P., WALLER, S., RUGGERI, K., CLARKSON, P.J., HUPPERT, F.A. (2014). Design and delivery of a national pilot survey of capabilities. International Journal of Human Factors and Ergonomics 2(4), PP. 281-305.
  • GOODMAN-DEANE, J., WALLER, S., COLLINS, A.-C., CLARKSON, J. (2013). Simulating vision loss: What levels of impairment are actually represented? Ergonomics & Human Factors 2013. Cambridge, Institute of Ergonomics & Human Factors. (Best Paper award)
  • GOODMAN-DEANE J., LANGDON, P. and CLARKSON, J. (2010). Key Influences on the User-Centred Design Process. Journal of Engineering Design 21(2-3), pp. 345-373, April-June 2010.