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Engineering Design Centre

Mike Bradley

 

Mike Bradley

Mike Bradley

Senior Research Associate

Research groups: Automotive Design Group, Healthcare Design Group, Inclusive Design Group
Telephone: +44 1223 339906
Email: mdb54@cam.ac.uk

Photo of Mike Bradley

Biography

  • BEng (Mechanical Engineering), University of Birmingham, 1989
  • MSc (Ergonomics), Loughborough University, 1992

Mike Bradley is a senior research associate in the Inclusive Design Theme within the Engineering Design Centre. He is interested in interaction design for the most difficult to accommodate users - which tend to be those who have little or no digital experience and/or those who are reluctant to learning new interactions. In many cases designing for older users with little technology prior experience tend to be good proxies for these. He believes that good interaction design caters for those who struggle with digital interactions, as well as early technology adopters.

He is currently working on a Healthcare Technology Cooperative and Academic network, facilitating medical technology innovations; with the Royal College of Art and Jaguar Land Rover on future inclusive HMI's, and also developing an evidence based report for the benefits of inclusive design for government with the Independent Living Centre (ILC) and the Institution of Engineering and Technology (IET). He also carries out consultancy projects in the areas of medical device assessment, auditing products and services for inclusion, and Human Factors/Ergonomics projects.

He was Co-Investigator on the EPSRC Sandpit funded project Building Relationships with the Invisible in the Digital (Global) Economy (BRIDGE), in conjunction with Product Design and Engineering Department at Middlesex University, Business School at Edinburgh University, and Institute of Transport Studies at Leeds University. Within this project his team examined the barriers to use for older novice users of handheld touchscreen devices.

Prior to that he was Principal Investigator on EPSRC SPARC funded 'Investigating Advanced Technologies Needs for Older Drivers' project, which looked at how interaction design/HMI could affect Advanced Driver Assistance Systems for helping older drivers.