Design Managment Group

Principal Investigator: Dr James Moultrie

Managing Design to Create Better Products

It is widely recognised that the design of great products and services is a key factor in the success of firms. The way in which the product development process is managed is critical to this success. Increasingly, design is also recognised as being important at a national level.

The Design Management Group in the Institute for Manufacturing is interested in how design can be effectively managed to create sustainable, desirable, usable and producible new products and services. Central to this aim is the role of design as an integrator between technology and users. We are also active in understanding and promoting the importance of design at a national level.

Key research interests include

  • The strategic role of design
  • New product development management
  • Design as an interface
  • Sustainable product design