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Engineering Design Centre

Dr Mohammad Hassannezhad


Dr Mohammad Hassannezhad

Dr Mohammad Hassannezhad

Research Associate

Research groups: Change Management Group, Process Management Group
Telephone: +44 1223 748565

Photo of Dr Mohammad Hassannezhad


Mohammad is currently a Postdoctoral Researcher in "Business and Design Process Modelling" at the Engineering Design Centre (EDC) of Cambridge University where he has been engaged in two industrial projects in collaboration with Rolls-Royce and British Telecom, as well as being part of the development team of Cambridge Advanced Modeller (CAM) software. At its current state, his main focus of research includes Intelligent Mapping of Business Decisions (Integrated Decision Propagation System), Decision-based Design of Cyber-Physical Systems, and Agent-based Modelling of Complex Processes (Integrated Signposting System).

Prior to joining EDC, Mohammad has been passed his PhD and an Industrial Postdoctoral in Politecnico di Torino (Italy) where he developed an award-winning process modelling methodology so-called "Actor-Based Signposting" (ABS), and consequently was appointed as a Product Development Consultant by STC, a consulting company in Product Design and Development Processes.

Mohammad has a strong track in Real-World Problem-Solving with a considerable range of experiences come from years of working in Industry (as Production Manager, R&D Engineer, and Consultant in Process Improvement), and teaching roles (in the undergraduate courses such as Project Planning and Control, JIT and Lean Production Systems, and Theory of Probability and its Applications) in accredited universities.


News and Updates

  • Dec 04, 2017: selected for a specialised leadership program so-called "Emerging Research Leaders’ Development Programme" (ERLDP 2018) at the University of Cambridge;
  • Nov 13, 2017: together with Prof. John Clarkson, our proposal on "Designing Data-Enabled Cyber-Physical Decision Systems" has been shortlisted for the UK Dragons' Den Day pitch, supported by Digital Catapult and Innovate UK;
  • Sep 15, 2017: submitting a contribution to the 28th CIRP Design Conference (Nantes), entitled "Decision-based Design of Cyber-Physical Systems", as the result of a collaboration with the University of Liverpool;
  • Aug 22, 2017: presenting the paper entitled "Dynamic Modelling of Relationships in Complex Service Design Systems" at the 21th International Conference on Engineering Design (ICED'17), Vancouver, Canada;
  • May 11, 2017: presenting the paper entitled "Internal and External Involvements in Integrated Product Development: A Two-Step Clustering Approach" at the 27th CIRP Design Conference (Cranfield, UK); available from ScienceDirect.
  • Apr 17, 2017: giving a talk on "Research in Engineering Design Processes: Introduction and Approaches", Noshirvani Institute of Technology, Babol, Iran; Announcement and Featured in News;
  • Apr 15, 2017: conducting a full-day workshop on "High-Performance Modelling for Business Excellence", University of Tehran, Tehran, Iran; Information and Registration;
  • The new version of Cambridge Advanced Modeller (CAM) is getting closer to release: uncovering a new interface and a new website;


Interested in real-world problem-solving

  • Designing Cyber-Physical Systems: Decision-based, Agent-based;
  • Integrated Modelling of Product Design and Development Processes: Activity-based, Agent-based, Decision-based;
  • Automated Design Process Planning Systems: Applications of AI and ML in Complex Engineering Problems;


Available position

Unfortunately, there is no funded position at the moment. However, if you are bright and passionate enough to pursuing (part-time or full-time) PhD within the Process and Change Management Groups, and that you can provide fundings from an external source, do not hesitate to send me your CV and a one-page research proposal via E-mail.


Selected Publications


Dynamic Modelling of Relationships in Complex Service Design Systems. Hassannezhad M., Cassidy S., Clarkson PJ., 2017. In: Proceedings of the 21th International Conference on Engineering Design (ICED’17), Vancouver, Canada.

Internal and External Involvements in Integrated Product Development: A Two-Step Clustering Approach. Hassannezhad M., Clarkson PJ., 2017. Procedia CIRP, 60, pp. 253-260. Available from ScienceDirect.

An Empirical Investigation on Modelling of Socio-Technical Uncertainty Levels to Support Design Process Planning. Hassannezhad M., Montagna F., 2016. In: Proceedings of the 14th International Design Conference (DESIGN2016), Dubrovnik, Croatia, pp. 1875-1884. Available from DesignSociety.

Actor-Based Signposting: A modelling tool to support design process improvement. Hassannezhad M., Cantamessa M., Montagna F., 2015. In: Proceedings of the 20th International Conference on Engineering Design (ICED’15), Milan, Italy. Available from DesignSociety.


Analytical investigation of mobile NFC adaption with SWOT-AHP approach: A case of Italian Telecom. Mehmood F., Hassannezhad M., Abbas T., 2014. Procedia Technology, 12, pp. 535-541. Available from ScienceDirect.

A comparative study on Performance Measurement of Decision-Making Units: A case study in Iranian Tejarat Banks. Hassannezhad M., Hosseini S.E., 2011. Advances in Operations Research, DOI: 10.1155/2011/728982. Available from Hindawi.

Development necessity of Research and Development managers in technology transfer: A case study on hygienic industry. Hassannezhad M., Shokri A.R., 2010. In: Proceedings of the 8th International Management Conference (IMC), Tehran, Iran.


Sensitivity analysis of dynamic cell formation problem through meta-heuristic. Hassannezhad M., Cantamessa M., Montagna F., Mehmood F., 2014. Procedia Technology, 12, pp. 186-195. Available from ScienceDirect.

Utilizing the Modified Self-adaptive Differential Evolution algorithm in dynamic Cellular Manufacturing System. Hassannezhad M., Javadian N., 2012. International Journal of Applied Meta-heuristic Computing, 3(2), pp. 1-17, DOI: 10.4018/jamc.2012040101. Available from IGI.


See the full list of publications in ResearchGate.