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Engineering Design Centre

Dr Mohammad Hassannezhad


Dr Mohammad Hassannezhad

Dr Mohammad Hassannezhad

Research Associate

Research groups: Change Management Group, Process Management Group
Telephone: +44 1223 748565

Photo of Dr Mohammad Hassannezhad


• Strong passion in dealing with real business challenges at different strategic to operational levels of organisation;

• Specialised in innovative quantitative modelling of socio-technical complexity, with a focus on the role and connectivity of information and the impact of change across complex systems;

• Currently, Postdoctoral Researcher at the Engineering Design Centre (EDC) of Cambridge University, funded by Rolls-Royce and British Telecom, responsible for developing a range of innovative computational models: these models are at the forefront of our understanding of business decision modelling;

• Previously, developed an award-winning design process modelling methodology so-called Actor-Based Signposting (ABS) and consequently appointed as a Product Development Consultant by STC, a consulting company in Product Design and Development Processes;

• Engaged in developing and delivering a range of innovative quantitative models to a range of leading parties such as Rolls-Royce, British Telecom, Fiat Powertrain, John-Deere, and CNH-industrial, and Iran-Khordo Powertrain.


News and Updates

  • Dec 19, 2018: giving a talk on "Engineering Decisions in Organisational Complex Systems" at the Samsung-Amirkabir University Technology Centre, Tehran, Iran; Information and Registration;
  • July 13, 2018: the "3rd Biennial Industrial Workshop on Modelling for Process Excellence" at the Trinity Hall, Cambridge, UK;
  • June 13, 2018: giving a talk on "Making Smart Decisions in Systems Design: How to Engineer Decisions in a Connected World?" at the Engineering Department of Cambridge University;
  • May 21, 2018: giving a talk on "How to Engineer Decisions in a Connected World?" at the Decision-Making SIG of the 15th International Design Conference, Dubrovnik, Croatia;
  • Dec 04, 2017: selected for a specialised leadership program so-called "Emerging Research Leaders’ Development Programme" (ERLDP 2018) at the University of Cambridge;
  • Nov 13, 2017: together with Prof. John Clarkson, our proposal on "Designing Data-Enabled Cyber-Physical Decision Systems" has been shortlisted for the UK Dragons' Den Day pitch, supported by Digital Catapult and Innovate UK;
  • Apr 17, 2017: giving a talk on "Research in Engineering Design Processes: Introduction and Approaches", Noshirvani Institute of Technology, Babol, Iran; Announcement and Featured in News;
  • Apr 15, 2017: conducting a full-day workshop on "High-Performance Modelling for Business Excellence", University of Tehran, Tehran, Iran; Information and Registration;


Current Projects

  • High-Performance Modelling for Business Agility and Growth, by understanding how local and global consequences of decisions can be propagated across the organisational system;
  • Designing Data-Enabled Cyber-Physical Decision System, by understanding the channels of information and the mechanism of interdependencies between system drivers;
  • Designing Resilient System Architecture, through understanding the mechanism of change propagations and the changeability of system components;


Available position

To find out the currently funded opportunities, please have a look at the university job portal ( However, if you are bright and passionate enough to pursuing (part-time or full-time) MSc thesis or PhD within the Process and Change Management Groups, and that you can provide fundings from an external source, do not hesitate to send me your CV and a one-page research proposal via E-mail.


Selected Publications


A Normative Approach for Identifying Decision Propagation Paths in Complex Systems. Hassannezhad M, Clarkson PJ, 2018. In: Proceedings of the 15th International Design Conference (DESIGN2018), Dubrovnik, Croatia, pp. 1559-1570. Available from DesignSociety.

Modelling Change with an Integrated Approach to Manufacturing System Design. Olmez H, Hassannezhad M, Ball NR, Clarkson PJ, 2018. In: Proceedings of the 15th International Design Conference (DESIGN2018), Dubrovnik, Croatia. Available from DesignSociety.

Dynamic Modelling of Relationships in Complex Service Design Systems. Hassannezhad M, Cassidy S, Clarkson PJ, 2017. In: Proceedings of the 21st International Conference on Engineering Design (ICED’17), Vancouver, Canada. Available from DesignSociety.

Analytical Investigation of Mobile NFC adaption with SWOT-AHP approach: A case of Italian Telecom. Mehmood F, Hassannezhad M, Abbas T, 2014. Procedia Technology, 12, pp. 535-541. Available from ScienceDirect.


Managing Socio-Technical Complexity in Engineering Design Projects. Hassannezhad M, Cantamessa M, Montagna F, Clarkson PJ, 2019. Journal of Mechanical Design: Transactions of ASME, DOI:10.1115/1.4042614. Available from ASME.

Internal and External Involvements in Integrated Product Development: A Two-Step Clustering Approach. Hassannezhad M, Clarkson PJ, 2017. Procedia CIRP, 60, pp. 253-260. Available from ScienceDirect.

Actor-Based Signposting: A Modelling Tool to Support Design Process Improvement. Hassannezhad M, Cantamessa M, Montagna F, 2015. In: Proceedings of the 20th International Conference on Engineering Design (ICED’15), Milan, Italy. Available from DesignSociety.

Utilizing the Modified Self-Adaptive Differential Evolution Algorithm in Dynamic Cellular Manufacturing System. Hassannezhad M, Javadian N, 2012. International Journal of Applied Meta-heuristic Computing, 3(2), pp. 1-17, DOI: 10.4018/jamc.2012040101. Available from IGI.


See the full list of publications in ResearchGate.