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Engineering Design Centre

Dr Mohammad Hassannezhad


Dr Mohammad Hassannezhad

Dr Mohammad Hassannezhad

Research Associate

Research groups: Change Management Group, Process Management Group
Telephone: +44 1223 748565

Photo of Dr Mohammad Hassannezhad



I am a Postdoctoral Research Associate in Business and Design Process Modelling at the Engineering Design Centre (EDC) of Cambridge University. I am engaged in two projects, with a focus on developing and validating a range of innovative computational models in collaboration with two leading British companies, Rolls-Royce and British Telecom. These models are at the forefront of our understanding of design process and business decision modelling, with a particular focus on the role of information in such models and the impact of change across complex systems.

The mainstream of my research is about simulation-based modelling and analysis of complex engineering and business processes in highly connected and dynamic environments. To be more specific, it falls into three directions (with overlapping) pertaining to the modelling of Processes, Changes, and Decisions, within both contexts of complex physical systems and highly connected cyber-physical systems. In fact, the general goal of my research is to cope with real-life problems based on real-life constraints and data.

Prior to joining EDC, I passed my PhD and an Industrial Postdoctoral in Politecnico di Torino (Italy) where I was developed an award-winning process modelling methodology so-called Actor-Based Signposting (ABS) and consequently was appointed as a Product Development Consultant by STC, a consulting company in Product Design and Development Processes.

I am basically an Industrial Engineer with a considerable range of experiences come from years of working in Industry (as Production Manager, R&D Engineer, and Consultant in Process Improvement), and teaching roles (in the undergraduate courses such as Project Planning and Control, JIT and Lean Production Systems, and Theory of Probability and its Applications) in accredited universities.

During my current and past appointments, I have been actively involved in a range of industrial collaborations with the leading parties in the field such as Rolls-Royce, British Telecom, FIAT Powertrain, John-Deere, CNH-industrial, Iran-Khordo Powertrain, and Shahin Power cable, as well as with academic institutions such as University of Liverpool (UK), Politecnico di Torino (Italy), Delft University of Technology (Netherlands), and University of Tehran (Iran).


News and Updates

  • Dec 04, 2017: selected for a specialised leadership program so-called "Emerging Research Leaders’ Development Programme" (ERLDP 2018) at the University of Cambridge;
  • Nov 13, 2017: together with Prof. John Clarkson, our proposal on "Designing Data-Enabled Cyber-Physical Decision Systems" has been shortlisted for the UK Dragons' Den Day pitch, supported by Digital Catapult and Innovate UK;
  • Sep 15, 2017: submitting a contribution to the 28th CIRP Design Conference (Nantes), entitled "Decision-based Design of Cyber-Physical Systems", as the result of a collaboration with the University of Liverpool;
  • Aug 22, 2017: presenting the paper entitled "Dynamic Modelling of Relationships in Complex Service Design Systems" at the 21th International Conference on Engineering Design (ICED'17), Vancouver, Canada;
  • May 11, 2017: presenting the paper entitled "Internal and External Involvements in Integrated Product Development: A Two-Step Clustering Approach" at the 27th CIRP Design Conference (Cranfield, UK); available from ScienceDirect.
  • Apr 17, 2017: giving a talk on "Research in Engineering Design Processes: Introduction and Approaches", Noshirvani Institute of Technology, Babol, Iran; Announcement and Featured in News;
  • Apr 15, 2017: conducting a full-day workshop on "High-Performance Modelling for Business Excellence", University of Tehran, Tehran, Iran; Information and Registration;
  • The new version of Cambridge Advanced Modeller (CAM) is getting closer to release: uncovering a new interface and a new website;


Interested in real-world problem-solving

  • Designing Cyber-Physical Decision Systems, through understanding the mechanism of connectivity and change propagations;
  • Designing Resilient Organisation, through high-performance modelling of decisions, agents, and changes;
  • Building Automated Process Planning Systems, through applications of AI and ML in complex engineering problems;


Available position

To find out the currently funded opportunities, please have a look at the university job portal ( However, if you are bright and passionate enough to pursuing (part-time or full-time) MSc thesis or PhD within the Process and Change Management Groups, and that you can provide fundings from an external source, do not hesitate to send me your CV and a one-page research proposal via E-mail.


Selected Publications


 Internal and External Involvements in Integrated Product Development: A Two-Step Clustering Approach. Hassannezhad M., Clarkson PJ., 2017. Procedia CIRP, 60, pp. 253-260. Available from ScienceDirect.

An Empirical Investigation on Modelling of Socio-Technical Uncertainty Levels to Support Design Process Planning. Hassannezhad M., Montagna F., 2016. In: Proceedings of the 14th International Design Conference (DESIGN2016), Dubrovnik, Croatia, pp. 1875-1884. Available from DesignSociety.

Actor-Based Signposting: A modelling tool to support design process improvement. Hassannezhad M., Cantamessa M., Montagna F., 2015. In: Proceedings of the 20th International Conference on Engineering Design (ICED’15), Milan, Italy. Available from DesignSociety.

Utilizing the Modified Self-adaptive Differential Evolution algorithm in dynamic Cellular Manufacturing System. Hassannezhad M., Javadian N., 2012. International Journal of Applied Meta-heuristic Computing, 3(2), pp. 1-17, DOI: 10.4018/jamc.2012040101. Available from IGI.


Dynamic Modelling of Relationships in Complex Service Design Systems. Hassannezhad M., Cassidy S., Clarkson PJ., 2017. In: Proceedings of the 21st International Conference on Engineering Design (ICED’17), Vancouver, Canada.


A normative approach for identifying decision propagation paths in dynamic environments. To be presented at the 15th International Design Conference (DESIGN2018), to be held in Dubrovnik, Croatia, in May 2018.

Analytical investigation of mobile NFC adaption with SWOT-AHP approach: A case of Italian Telecom. Mehmood F., Hassannezhad M., Abbas T., 2014. Procedia Technology, 12, pp. 535-541. Available from ScienceDirect.

A comparative study on Performance Measurement of Decision-Making Units: A case study in Iranian Tejarat Banks. Hassannezhad M., Hosseini S.E., 2011. Advances in Operations Research, DOI: 10.1155/2011/728982. Available from Hindawi.

Development necessity of Research and Development managers in technology transfer: A case study on hygienic industry. Hassannezhad M., Shokri A.R., 2010. In: Proceedings of the 8th International Management Conference (IMC), Tehran, Iran.


See the full list of publications in ResearchGate.